How to increase your leads 300% with a single button

For all our products, KooKoo, BizPhone and Cloudagent, we have done almost zero website optimization. We have just blogged about our products and almost all our customers come through word of mouth. Maybe, because our content is good, Google sends a lot of leads our way. In fact, our click through ratios, bounce rates, leads generated etc are more than the average rates. We do not use any of the new age things like A/B testing or run a survey software etc. We are old fashioned that way :)

So recently, we decided to do some experiments and tried to apply some good practices and make some changes to our web site. I will try to share our learnings as we go along on this blog.

The first experiment we did was to add a call to action button. Before we added the button, our website looked like this:

And after adding, it now looks like this:

We just added a button which said, Request Demo.

We analyzed the traffic patterns after one month and were shocked to find the result. The number of leads generated shot up by more than 300%. We did not run any other extra campaigns in this period and our Adword spending was also kept the same. We were also not featured in any media prominently. So I guess, we have to associate the increase in leads to this one small button :)

Learning:
Give visual feedback to your website visitors with hints about what you want them to do. In our case, being a phone company, we want our visitors to call us. In our experience, once we get to talk to a customer, we have almost always been able to convince them about the advantages of our product. Hence we displayed our toll free number in a couple of places and also provided call to action buttons so that visitors can leave their information. That lead to an increase in our leads.

Next week, I will share a small one liner which helped us to increase our leads by 20%.