The Real
Estate industry is fiercely competitive, especially among the various brands,
and apart from the obvious service differentiation, it is forced to
differentiate themselves in areas that influence the customer service
performance. As the consumer’s primary touch point is a call centre every
incoming call is business lead. This makes it absolutely necessary to employ a
strategy that provides customers a defined expected treatment every time he/she
calls. Customer should be absolutely sure that if he calls up customer call
centre he will be able to get his job done with minimum effort and time.
Optimizing the Marketing
Activities of Real Estate
v Instead
of using just one number on multiple advertising channels, Cloud Agent can
help you in dealing with each telephone number for each channel to measure the
effectiveness of a channel and maximize the ROI
v CloudAgent
can also be useful to call back the dropped off customers with new deals/offers
to get them be a potential buyer
CRM Integration
v Using
CloudAgent.in, you can
integrate your Inbound and outbound calls to your CRM. This can help you in
effectively managing your Lead Management to see which calls what are the total
number of calls, which once have not been attended by your sales agent. This
practice also help you in single sign-in between your CloudAgent and your CRM.
v CloudAgent
can also be useful to avoid multiple agents calling the same customer. You will
have a facility to route your calls for a better call management
Regional Dial-outs
v Many
Real Estate companies advertise in multiple regions across the country, when
they have multiple projects running, give the phone number of their Head office
where they have their customer care team. This would be a burden for the
customer to call from other regions as it would be a STD call.
v Using the Cloudagent, you can give the
regional numbers of each state and still manage all these calls at one
location.
Relationship Manager
v Large
Companies, usually after the down payment is done will allocate a Relationship
Manager to each individual customer.
v Many
a times these companies give the direct number of the Relationship Managers so
that they can be reached without dialing the corporate number.
v In
such cases the company cannot monitor the status of the conversation happening
between them.
v Using
Cloud Agent the company can give
its customers only one number and the routing of calls to respective
Relationship Managers can happen automatically.
Lead Nurturing
v When
there is advertising activity happening over different medium’s. Real Estate
companies give their numbers for the agents to reach them. When the reach of
the advertisements is high, the number of customer enquiries would increase and
it will be difficult for the agent to attend to all these calls. And many of
the un-attended calls would not be recorded.
v CloudAgent
gives its customers a facility to record all the unattended calls from the
customers and nurture them to be a effective customer.
Agent Rating
Customers after attending calls
v The
agent who talks to their customers can judge’s whether he is a prospective
customer or not. But, many a times the management wouldn't know about the
interaction that happens between the agent and the customer. In the absence of
the agent, the company wouldn't know the context of the customer and could lose
a potential buyer.
v In
CloudAgent, you can create a structure where, as soon as the customer ends the
conversation with your agent, your agent can give a feedback about that
customer whether he is a Hot Deal, Worm Deal or a Cold Deal by assigning 1, 2
or 3 numbers respectively.
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