Friday, September 13, 2013

How Can Real Estate Companies use to optimize sales

The Real Estate industry is fiercely competitive, especially among the various brands, and apart from the obvious service differentiation, it is forced to differentiate themselves in areas that influence the customer service performance. As the consumer’s primary touch point is a call centre every incoming call is business lead. This makes it absolutely necessary to employ a strategy that provides customers a defined expected treatment every time he/she calls. Customer should be absolutely sure that if he calls up customer call centre he will be able to get his job done with minimum effort and time.

Optimizing the Marketing Activities of Real Estate

v  Instead of using just one number on multiple advertising channels, Cloud Agent can help you in dealing with each telephone number for each channel to measure the effectiveness of a channel and maximize the ROI
v  CloudAgent can also be useful to call back the dropped off customers with new deals/offers to get them be a potential buyer

CRM Integration

v  Using, you can integrate your Inbound and outbound calls to your CRM. This can help you in effectively managing your Lead Management to see which calls what are the total number of calls, which once have not been attended by your sales agent. This practice also help you in single sign-in between your CloudAgent and your CRM.
v  CloudAgent can also be useful to avoid multiple agents calling the same customer. You will have a facility to route your calls for a better call management

Regional Dial-outs

v  Many Real Estate companies advertise in multiple regions across the country, when they have multiple projects running, give the phone number of their Head office where they have their customer care team. This would be a burden for the customer to call from other regions as it would be a STD call.
v   Using the Cloudagent, you can give the regional numbers of each state and still manage all these calls at one location.

Relationship Manager

v  Large Companies, usually after the down payment is done will allocate a Relationship Manager to each individual customer.
v  Many a times these companies give the direct number of the Relationship Managers so that they can be reached without dialing the corporate number.
v  In such cases the company cannot monitor the status of the conversation happening between them.
v  Using Cloud Agent the company can give its customers only one number and the routing of calls to respective Relationship Managers can happen automatically.

Lead Nurturing

v  When there is advertising activity happening over different medium’s. Real Estate companies give their numbers for the agents to reach them. When the reach of the advertisements is high, the number of customer enquiries would increase and it will be difficult for the agent to attend to all these calls. And many of the un-attended calls would not be recorded.
v  CloudAgent gives its customers a facility to record all the unattended calls from the customers and nurture them to be a effective customer.

Agent Rating Customers after attending calls

v  The agent who talks to their customers can judge’s whether he is a prospective customer or not. But, many a times the management wouldn't know about the interaction that happens between the agent and the customer. In the absence of the agent, the company wouldn't know the context of the customer and could lose a potential buyer.
v  In CloudAgent, you can create a structure where, as soon as the customer ends the conversation with your agent, your agent can give a feedback about that customer whether he is a Hot Deal, Worm Deal or a Cold Deal by assigning 1, 2 or 3 numbers respectively.

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